Thursday, November 17, 2011

Smart Like Mommy

Apparently that doesn't exist. No, apparently Mom's aren't smart. Apparently, they're just pretty. Dad's are smart.

Wasn't JC Penny recently forced by the blogosphere to halt production of their "I'm too pretty to do homework" clothing line? Maybe Gymboree should read more. Or hire some women clothing designers, or PR managers.

The comments on the HuffPost article are pretty telling. Maybe those are what JC Penny and Forever21 are reading.

Because they seem to be missing the point. This isn't about clothing. It's not as simple as "don't buy the shirt!" or "babies can't even read anyway!" This is an example of a broader societal problem. It's evidence of a society that values men's brains and a woman's body. There is a MAJOR problem when, after almost a century of women pushing for equality, there is still a big enough market to sell clothing that advocates stupid women (as long as they're pretty).

Apparently, Gymborees excuse was that they also had a "Handsome like Daddy" onesie. Great. Where's the "Smart Like Mommy" one though? In a culture where 25% of women would rather win America's Next Top Model than the Nobel Peace Prize, shirts like these are dangerous. Quite literally, when you consider the rise in eating disorders. Girls as young as 3 are afraid of being fat.

I don't have any children. If I did, I wouldn't buy any shirt that valued a woman's looks over her brains. But that is irrelevant. What I want is for people not to even consider making these gender dichotomizing clothing lines. For women to be seen as intelligent as men are perceived to be.

For women to be valued for their intelligence. For intelligence and "booksmarts" to be as encouraged in women as it is in men.

So the next time you see a baby girl, compliment her on something other than her pretty hair, dress, or shoes. And maybe one day, girls will value themselves for something greater than their looks.

And eventually, maybe society will follow suit.

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